The Problem I Kept Seeing
After years of watching friends struggle with travel planning, I realized the traditional travel industry had it backwards.
Smart, busy people were spending hours researching trips, getting overwhelmed by endless options, or giving up and booking generic packages that didn't fit their style. Meanwhile, travel agents were incentivized to sell whatever earned them the highest commission, not what was best for the traveler.
I saw friends:
- Spending weeks researching only to second-guess every decision
- Booking trips that looked good online but didn't match their actual interests
- Paying for "personalized" service that felt like a sales pitch
- Missing out on amazing experiences because they didn't know they existed
There had to be a better way.